Lifestyle

Amazon’s first physical clothing store has secret fitting room doors

AMAZON has launched its first physical clothing store with secret dressing rooms that have a special feature to ensure your privacy.

The Glendale, California store has “back doors” in the fitting rooms where staff can give you various items to try on, and the front door is lockable while they have access to the back for privacy.

Amazon Style opened in California on Wednesday

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Amazon Style opened in California on WednesdayCredit: Amazon
You can request items in the fitting room, and the staff distributes them through a secret back door

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You can request items in the fitting room, and the staff distributes them through a secret back doorCredit: Amazon
While the back door is open, the front door to your dressing room will be locked for privacy reasons

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While the back door is open, the front door to your dressing room will be locked for privacy reasonsCredit: Amazon

The tech giant is using innovative technology to create Amazon Style, a personalized shopping experience at a brick-and-mortar store that opened on Wednesday.

The retail space includes only one size and color for each item they sell, explained KTLA’s Rich DeMuro.

If you would like to try on a different size or colour, you can ask a member of staff to bring it to your fitting room by scanning QR codes.

If you use the Amazon app on your phone, you can select any item you want to try on and then wait for a notification saying your fitting room is ready.

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If you don’t need to try your selection, you can use the app to send your selection directly for pickup and then checkout.

However, the dressing room is the truly innovative aspect of the business.

Once your room is ready, you can use your phone to unlock the door and find the items you want waiting for you.

Amazon’s algorithms will also choose other pieces based on your choices and place them in your room.

After you’ve tried everything on, you can stay in your room and use a touchscreen to request different items, the staff will hand them out through a secret back door.

For privacy reasons, the front door to your room will be automatically locked while staff have access to the back to hand your belongings to you.

Apparently, Amazon’s AI evolves based on your shopping habits and suggests more items based on your choices.

The store sells Amazon brands as well as other recognizable brands.

DeMuro suggests that the store sells items based on trends, and if you’re looking for a popular clothing choice, they’ll most likely have them on-site.

This comes after a bargain hunter revealed a hidden section on Amazon offering up to 70 per cent off items.

And this woman scammed the internet with a $19 engagement ring she found on Amazon that looks identical to her $20,000 version.

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https://www.the-sun.com/lifestyle/5471031/amazon-opens-first-physical-store/ Amazon’s first physical clothing store has secret fitting room doors

Jessica MacLeish

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