Amazon increases the price of a Prime subscription

Amazon Prime van

Amazon’s Prime service is getting more expensive. (Image credit: Getty)

Amazon will increase the cost of a Prime subscription for UK customers next month, the retail giant has announced.

The additional costs for the Prime delivery and streaming service are due to “increased inflation and operational costs”.

Prime subscriptions currently offer free unlimited delivery from Amazon’s website, as well as entertainment streaming and live sports through the Prime service.

Amazon said it will increase the price of Prime from £7.99 a month to £8.99 per month for new customers from September 15, or on the date of the customer’s next renewal.

Annual membership will increase from £79 to £95 per year in the UK.

A spokeswoman for the company said: “Prime offers the best in shopping and entertainment and continues to improve every year.

“We’ve increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and significantly expanded our high-quality digital entertainment, including television, movies, music, games and books.

‘With increased inflation and ongoing increases in operating costs in the UK, we will be changing the Prime price.’

Amazon has pumped billions of pounds into its streaming content in recent years, with original series like The Boys and The Terminal List.

Amazon’s Lord of the Rings TV show will drop on Prime service in September (Image credit: Amazon)

In September, the Prime Video platform will release The Lord of the Rings: The Rings of Power series. which cost an estimated £750m in rights and filming costs.

The company is also investing millions in sports rights after securing the rights earlier this month to show some Champions League games from 2024, expanding its rights to 20 Premier League games per season.

The Prime price hike is the first since 2014.

It comes months after Netflix increased its basic and standard plans by £1 a month, while its premium plan saw a £2 increase just 18 months after a previous increase.

MORE : Amazon Prime Day 2022: Your best chance to buy a Prime membership and what you get from it

MORE: Netflix’s cheaper ad-supported plan might not let you see everything Amazon increases the price of a Prime subscription

Justin Scacco

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