AI art project reveals the truth behind influencers’ Instagram photos

New York tourists

The project gives us a real-time look at the moments leading up to the perfect Instaworthy shot (Image: Reuters/Brendan McDermid)

A new art project using open-source cameras at popular landmarks shows what it takes to craft the perfect Instagram picture.

Belgian artist Dries Depoorter’s project is called The Follower and combines artificial intelligence and open access cameras to capture wannabe influencers in the wild.

For weeks, Depoorter has been recording footage from open-air cameras that monitor public spaces, often live-streaming them online for everyone to see. He tapped into cameras aimed at famous landmarks including Dublin’s Temple Bar, New York’s Times Square, etc.

The concept works by recording a selection of candid cameras for weeks and then using AI to sift through all the Instagram photos tagged with the locations that correspond to the candid camera shots.

Software then compares the Instagram images to recorded footage, giving us a real-time look at the moments before the Instaworthy shot.

Depoorter’s software searches the recorded footage to find “influencers” or public accounts with more than 100,000 followers and matches them to the photo they took in front of the landmark.

The project was launched on September 12th and the first video of the project was released on Monday with just 10 days of footage.

The head-to-head comparisons show how much thought and time goes into capturing the perfect shot. The footage revealed the planning, which lay in several seemingly candid images.

“The idea came to me while I was watching an open camera and someone was taking pictures for about 30 minutes,” Depoorter told Vice.

Depoorter is known for creating interactive installations, apps and games around themes such as data protection, artificial intelligence, surveillance and social media. He has promised to post new results of The Follower project on his social networks.

Parisian tourists

Footage revealed the planning, which went into several seemingly candid images (Image: Unsplash)

“If you look at all of my work, you can see that I’m showing the dangers of new technologies,” Depoorter said. “I hope to reach a lot of people by making it really simple. I really don’t like difficult art. I like to keep it simple. I think I’m part of a new generation of artists working with technology.”

While the project shows how social media influences our behavior, the frightening part of it is monitored by these open cameras that anyone can access.

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https://metro.co.uk/2022/09/14/ai-art-project-reveals-truth-behind-influencers-instagram-photos-17371535/ AI art project reveals the truth behind influencers' Instagram photos

Justin Scacco

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