Sports

AFL News 2022: AFL radio ratings at mid-season

Two of radio’s hottest properties have garnered massive ratings gains. What does it mean for the future? Get the latest buzz in Media Street.

Two of radio’s hottest characters, Jimmy Bartel and Mark Allen, provide 3AW with an unexpected ratings bonanza.

The former sports stars take to the net on Sunday Sport, a two-hour show covering all sports in the run-up to the channel’s AFL coverage.

Bartel is highly regarded by 3AW and was a breakfast substitute over the summer, while Allen has recently sat alongside Ross Stevenson in the coveted early morning seat.

The Sunday Sport program was a slow burn, with Bartel and Carlton AFLW coach and former Hawthorn star Daniel Harford starting it in 2018.

Mark Robinson, head football writer for the Herald Sun, was part of the show last year as ratings continued to soar.

The early Sunday afternoon timeslot has traditionally been a wasteland for 3AW with ratings around 6, but the sports show has proved a winning combination.

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Bartel has been put forward as a potential replacement for legendary broadcaster Gerard Healy should he decide to step down from his Sportsday show, which will be rebranded under the Wide World of Sports banner in November.

There has also been speculation that Allen, a former professional golfer, could land a bigger role at 3AW following his impressive role as co-host on the breakfast show.

The fourth ratings poll of the year confirmed that 3AW and Triple M are the big winners in AFL coverage, with both posting encouraging numbers.

It was an odd poll for SEN as the sports network stayed the same at 2.7 overall despite the football season being its prime time.

SEN boss Craig Hutchison isn’t a fan of the traditional rating system, which is probably a good thing, although there are small increases for The Garry & Tim Breakfast Show (2.9 up 0.2) and Gerard Whately’s Morning Show (2.7 up 0 ,2) gave.

RSN 927 also fell in the ratings with its sports breakfast show of 0.5.

AFL APPOINTS NEW MEDIA MANAGER

THE AFL has approached the Victorian Government to take over its role as media manager.

Stephanie Jones, a senior adviser to the PM’s office, was lured to the AFL after four years of support from Dan Andrews.

Jones, who starts at the end of the month, replaces Nadine Rabah, who recently left the league to become Collingwood’s chief media officer.

She has also previously worked at the Arts Centre, Channel 9 and Crown Casino.

WAS CORNES AGAIN TALKING ABOUT SOMETHING?

KANE Cornes could be onto something again.

The controversial Channel 9 commentator tried his hand at Hawthorn last week, saying they would become the “irrelevant team of the competition”.

His timing was interesting as last week’s press conference with coach Sam Mitchell didn’t take place, or rather there is no record of it.

At the time Hawks rolled out Mitchell there were no cameras or reporters at Waverley Park and then not even an attempt by the club’s own media team to get a few lines for the faithful to post on their own website could.

Some technical problems with the recording equipment meant that this didn’t happen either.

Originally published as Media Street: Jimmy Bartel and Mark Allen Earn Radio Ratings

https://www.codesports.com.au/afl/media-street-jimmy-bartel-and-mark-allen-score-radio-ratings-win/news-story/6c136d52937afd3c0bc6ad395f0fa587?nk=c63c7f4eeb2f59d1b0fdcc5de6ea9597-1657077787 AFL News 2022: AFL radio ratings at mid-season

Nate Jones

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