ABC falls to record low

ABC Melbourne has plummeted to its worst radio ratings result on record, attracting an average share of just 5.8 per cent of listeners in the first poll of 2023.

In the same survey period a year ago, the ABC share was 7.4 percent, down from the COVID-assisted 10.1 percent in the last survey in 2021.

The average audience for this survey period, which spans January 15 through February 25, was just 30,000, down from 40,000 for the same period a year ago. Overall, slightly more people listened to the radio in this survey than in the previous one, with an average of 522,000 people (vs. 515,000) listening to the radio each quarter of an hour during the survey period.

At breakfast (5.30am to 9am), ABC Melbourne’s average viewership dropped from 59,000 to 55,000. In the morning (9 a.m. to 12 p.m.) it dropped from 56,000 to 51,000.

Mornings presenter Virginia Trioli is on extended vacation and has not been on the air at all this year. The host chair was occupied predominantly by Ali Moore during this survey period.

It should also be noted that poll timeslots do not always exactly correlate with program/host timeslots.

Conversational competitor 3AW (owned by Nine, the publisher of this imprint), meanwhile, rose slightly in both slots, to 171,000 breakfast listeners (up from 169,000) and 139,000 in the morning (for an 18.1 percent share, up 1.2 Points). the last survey).

Only Craig Huggins on Gold FM came close to that audience, averaging 102,000 listeners (up from 95,000 in the last poll) as he increased his morning share from 12.6 percent to 13.3 percent.