A Ritz Oreo mashup appeals to our hunger for the sweet and salty combo

Are you ready for another sweet and salty mashup?

Mondelēz International MDLZ,
The food giant behind the Oreo and Ritz brands combines the two goodies in one product available through a limited-time shipping offer.

How limited? Starting Thursday, 1,000 free packs of the Ritz X Oreo combo will be made available. (Technically, the snacks are free, but shipping costs $3.95.)

Mondelēz officials didn’t immediately respond to a MarketWatch request for comment, so there’s no official word if the snack is already sold out. But if the promotion is like other unique deals involving iconic brands, such as the Reese’s Peanut Butter Cup “cakes” that launched last Thanksgiving, chances are the Ritz X Oreo item will be quickly claimed.

It’s also perhaps no surprise that Mondelēz introduced the item, which features a Ritz cracker and an Oreo cookie that contain both peanut butter and “cream” fillings. In recent years, Americans have shown that they can’t get enough of sweet and salty foods. The donut burger has become a staple at county fairs and carnivals. mcdonald’s mcd,
has its McGriddles breakfast sandwiches with savory items stuffed between grill pies.

And earlier this year, Jeni’s Splendid Ice Cream, a gourmet brand, launched a bagel-spiced flavor — yes, salt, sesame, garlic, and more with the sweet frozen stuff.

Food experts and professionals told MarketWatch that there’s a reason sweet and salty foods are popular. In a word, the combo works.

“I’ve always found that a little salt brightens up something sweet—that’s why a touch of sea salt on a brownie is so delicious,” said veteran food writer Aly Walansky.

This point is echoed by Darryl Harmon, executive chef at Clinton Hall, a New York City restaurant. Harmon speaks from experience: One of his most popular products is a grilled cheese sandwich with – what else? – Donuts. Harmon says he sells about three dozen orders a day.

Of course, some foodies warn that you can take a good thing too far. Walansky says there are some sweet and salty mashups she just couldn’t fathom. “I don’t want ice cream with my Bolognese sauce,” she said.

But most food pros are on board with the Oreo and Ritz combo. Diamond Wynn, a recipe developer for EveryPlate, a meal kit service, said she was “excited” to try the mashup, noting that her grandfather “put peanut butter and sea salt on top of Oreo cookies,” so the combo is something that does to speaks to her culinary roots.

“You have to be adventurous about food,” Wynn said. A Ritz Oreo mashup appeals to our hunger for the sweet and salty combo

Brian Lowry

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