FORGET websites, next time you buy a Dyson product it could be in the Metaverse.
The British company has already built a virtual reality experience for people to explore its popular hair dryers, straighteners and stylers, but that’s just the beginning.
A senior official at the company has told The Sun that they are already considering the Metaverse.
Sean Newmarch, Global Ecommerce Director at Dyson, imagines that people can not just walk in virtually and pick up vacuum cleaners, hair dryers and other familiar products.
But also to create a place where people can explore labs and see how things are made.
“I think the metaverse will be divided into two,” he said.
“You’ll have the immersive Metaverse powered by virtual reality hardware, and then you’ll have the world overlaid with augmented reality.
“I think if technology gets it from here to here, VR goggles and stuff, that’s probably going to be the biggest point of adoption.”
Dyson’s current VR offering is being treated as an extension of its physical stores, allowing people to try products from the comfort of their own homes.
But when they want to buy something, they are redirected to the site’s usual shopping page.
That could change as the Metaverse evolves and payment methods are built into it.
And that’s not the only thing Dyson has been working on lately.
Last week, the company gave a special glimpse into secret robot prototypes it’s developing to do chores around the house.
The autonomous devices use robotic hands to grab parts left around the home, suggesting the tech company is moving beyond robotic canister vacuums.
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https://www.the-sun.com/tech/5447461/dyson-metaverse-vr-store/ A glimpse into Dyson’s bizarre Metaverse vision – with VIRTUAL hair dryers to try out and VR shopping tours