ALMOST seven in 10 Americans prefer straws to forks when it comes to desserts, according to a new study.
In a survey of 2,000 adults, 69% said they were more likely to order drinkable desserts than those meant to be eaten.
On average, respondents started ordering dessert drinks around the age of 22. But 14% did so during puberty (age 15 or younger).
While one respondent simply wishes “an easier way to enjoy dessert,” 44% reach for a dessert drink to satisfy their sweet tooth.
The survey, conducted by OnePoll on behalf of TIGER SUGAR, found that 76% of respondents claim to have a sweet tooth.
Four out of five millennials love sweets, more than any other generation.
In fact, 88% of Millennials like to eat dessert after every meal, compared to just 38% of Baby Boomers.
When asked which foods they would classify as desserts, respondents cited a variety of both edible and drinkable options; 44% opted for ice cream and 35% for pudding.
But 34% consider milkshakes to be dessert and 26% even classify bubble tea as such.
The most popular non-alcoholic beverages were coffee (65%) and water (64%), but dessert drinks like milkshakes (58%) and bubble tea (54%) were not far behind.
In terms of flavors, respondents were most likely to prefer traditional dessert flavors like chocolate and vanilla over fruity ones (29% vs. 18%).
Still, 80% are likely to add sugar to their drink, and another 65% are likely to add a dash of flavor.
“Bridging the gap between traditional boba tea and bold, modern flavors, people are finding their new favorite beverage,” said Shirley Yeung, a spokeswoman for Tiger Sugar. “No matter what flavor they choose, people add a little sugar and a little sweetness to their lives.”
More than three-quarters (78%) of respondents have noticed that dessert drinks are becoming increasingly popular.
For example, bubble tea received more attention (28%) than other consumer product trends mentioned in the survey, such as poke bowls (24%) or matcha (25%).
And when it comes to trying a new trend, respondents said they would do so because they like trying new things (39%) and if it was recommended to them by family or friends (35%).
48 percent have queued for over an hour to try a trending food or drink.
In fact, nearly seven in ten (68%) admitted they’ve tried a dessert drink to feel “on trend.”
“While drinks like bubble tea have a longer history in Asia and Eastern countries, the US has seen a surge in popularity recently,” Yeung said. “And while people might try a dessert drink to feel ‘on trend,’ they might just find their new favorite.”
REASONS TO TRY A NEW TREND
I like to try new things – 39%
I think I might like it – 39%
It makes me feel more connected to someone – 35%
Recommendations from family or friends – 35%
Brings me back to good memories – 34%
Viewed on social media – 32%
Feel younger – 32%
FAVORITE BUBBLE TEA AND BOBA FLAVORS
Strawberry – 34%
Mango – 30%
Black tea – 30%
passion fruit – 28%
Brown Sugar – 27%
Melon – 26%
Unsweetened – 26%
Matcha – 25%
Lyceum – 24%
Taro – 24%
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https://www.the-sun.com/lifestyle/5314272/70-of-americans-now-prefer-drinkable-desserts-to-picking-up-a-spoon/ 70% of Americans now prefer “drinkable desserts” to a spoon